TripIt Pro users can now get personalized recommendations on hotels and nearby restaurants and activities based on your past trips and preferences–and your travel loyalty memberships will be factored in for the recommendations when organizing your itineraries at TripIt.com. Travelers can explore hotels nearby on a map view of your itinerary and can book to receive reward points for your stay without leaving TripIt.com. You can also get personalized discount offers on activities and merchants near your hotel or other areas you plan to be in your itinerary.