Estonian Air recently received an award for “Best Social Media Campaign” at the fifth Annual Mega Conference for Airline Loyalty and Ancillary Revenue Programs–beating out social networking powerhouse Southwest Rapid Rewards. Running parallel to Estonian Air’s frequent flyer progam, AirScore is a Facebook application that enables users to earn bonus points without having to fly. You can earn points by signing up at Facebook and sharing information on your wall. You can also earn points when your friends join AirScore, for the activities they do on Facebook and more. When you join AirScore, you become an “official AirScore ambassador” and get 1,000 bonus points. Visit the Air Estonian Facebook page at http://www.facebook.com/eafans to learn more. Estonian Air’s AirScore received more than 1,340,000 wall impressions in its first 10 days.