Look for loyalty programs to take to Twitter for their next marketing tool. JetBlue has been participating on Twitter since May 2007 and has around 450,000 followers with a growth of about one percent per week. Followers report that they can get faster answers to their questions from the airline via Twitter than from JetBlue agents at the airport.
American Airlines’ Admirals Club is also on Twitter asking for customer feedback and they sometimes offer free day passes and other offers to their Twitter followers. Hotels like Marriott also are on Twitter offering quick customer response.
And recently, Priceline offered a travel coupon that was tied into getting new Twitter followers. The promotion was very successful, so we’re sure that there are conversations happening in the offices of airline and hotel loyalty programs around how to use Twitter to gain a marketing advantage.