A recent story in Ad Week notes that for the first two years that customers had access to Southwest Airline’s DING! downloadable computer application (also called a “widget”), about two million customers downloaded the program that contributed to generating more than $150 million in ticket sales. Industry sources say that 45 percent of DING! users come back to book again, compared to the industry rate of 27 percent repeat ticket sales. Southwest’s blog, “Nuts About Southwest” attracted more than 100,000 total visits in July 2007 with more than 40,000 unique visitors. The Ad Week article states that as a result of these successes, Southwest is committed to digital social marketing as a way to drive business and the airline is considering other online widgets to provide travel services to customers.