Intelligence – August, 30 2006

Intelligence – August, 30 2006

Continental Airlines has become the sixth major airline participating in the Points.com AirIncentives program. OnePass miles are available as a redemption option for customers of businesses using AirIncentives as a reward or incentive. The AirIncentives program allows a marketer to pre-purchase, in bulk, frequent flyer miles to offer as incentives. The marketer decides how many miles to award, and activity that triggers the award …

Royal Jordanian has announced the signing of an agreement with Iberia, the Spanish flag carrier, which will facilitate greater access to a range of network destinations offered by the two airlines. RJ is required to implement such agreements in order to become a full-fledged member of the oneworld Alliance. Royal Club members may now earn points when they fly Iberia …

LAN Airlines has expanded its international operations, with the launch of its sixth weekly service from Sydney to Santiago. Qantas Frequent Flyers are able to earn points by flying with any of the five airlines in the LAN Group- LAN Chile, LAN Peru, LAN Ecuador, LAN Express and the newly-formed LAN Argentina …

Mexico has become the 40th country in Qantas’ international network, following the signing of a codeshare agreement between Qantas and Mexicana. Reciprocal benefits include baggage interlining and the ability to earn Frequent Flyer points when traveling on codeshare flights operated by Mexicana with a Qantas flight number …

Delta plans to expand relationship to offer members service to more than 30 KLM destinations in Europe, Africa and the Middle East. Initially, Delta is codesharing to 10 KLM markets via Amsterdam including Stockholm, Warsaw, Hamburg, Oslo, Bucharest, Gothenburg, Hanover, Nuremberg, Birmingham and Helsinki. Delta intends to grow its codeshare services across KLM’s network to more than 30 destinations, pending foreign government approvals …

Etisalat has entered into a partnership with Emirates Skywards to develop a loyalty program for customers of the telecommunications giant. Skywards will implement, support and provide consultancy services in the development of this new project …

Oman Air and National Bank of Oman have launched a co-branded credit card, earning “Money Points,” which may converted to frequent flyer miles …

NetBank has announced a new affiliation with Hilton HHonors: HHonors members now have the opportunity to earn up to 20,000 HHonors bonus points for opening and funding a variety of NetBank accounts …

Virgin Atlantic and Singapore Airlines have launched an interline e-ticketing service that means passengers will require only one electronic ticket per journey …

Air Miles plans to expand into Lebanon and Bahrain by 2007, and has targeted Saudi Arabia as another expansion target. “Already present in UAE and Qatar, and boasting more than a million members, Air Miles, managed by Rewards Management Middle East, expects to add 100,000 members in the first year from new markets with a further 20 percent annual growth predicted till the end of the decade,” reports Trade Arabia.

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