Intelligence – May, 26 2006

Intelligence – May, 26 2006

InterContinental Hotels Group has signed a three-year sponsorship agreement to make Holiday Inn hotels the “Official Hotel of Major League Baseball.” As part of the sponsorship, Major League Baseball experiences and merchandise will be incorporated into Priority Club Rewards. Priority Club members can earn “once-in-a-lifetime” MLB experiences including being on-field to watch batting practice at an All-Star Game or throwing out a ceremonial first pitch prior to a World Series game. In addition, members will be able to gain access to MLB Authentic Collection apparel, officially licensed MLB merchandise as well as select MLB regular season, All-Star Game and postseason tickets…

India’s Jet Airways and Lufthansa German Airlines have entered into a reciprocal frequent flyer agreement. Members of both programs can now earn and redeem miles while traveling across the network of the two airlines…

SkyTeam has announced a new product aimed at organizers and attendees of global meetings, conferences and events — SkyTeam Global Meetings. The product is designed to streamline the process of arranging travel for large-scale international meetings — from registering the event to simplified booking for event attendees. With SkyTeam Global Meetings, event organizers are able to coordinate all air travel needs across ten member airlines via one single point of contact, while event attendees can receive attractive or discounted airfares and still accrue frequent flyer miles on all SkyTeam carriers…

China Southern Airlines has awarded Carlson Marketing China a consulting assignment to renovate Sky Pearl Club. The agency was appointed for its innovative approach in customer loyalty programs and cross-channel expertise. The consultancy assignment will last for six months…

American Airlines has announced a series of major improvements to its facilities at Logan Airport. In consolidating its American Airlines and American Eagle operations, a hallway is being added that will connect the two airlines’ facilities, allowing passengers to make connections from Eagle to American flights and vice-versa, without having to clear security. The new configuration, to be completed this summer, will provide an express security lane for elite members of AAdvantage…

ANA and Swiss International Air Lines will commence a codesharing agreement from June 2 on flights between Tokyo and Zurich. Under the terms of the codeshare, ANA will place its two letter code, NH, on the six flights per week operated by SWISS between Tokyo and Zurich. Since April, members of both airlines have had mileage accrual and redemption across the networks of both airlines…

SkyTeam members now have direct access to an expanded network in Russia as Aeroflot becomes the alliance’s tenth member. With the addition of Aeroflot, SkyTeam will serve approximately 373 million passengers with nearly 15,000 daily departures to 728 global destinations in more than 149 countries…

South African Airways says it will stick with its codeshare arrangement with Qantas, despite its recent induction into the Star Alliance. But the Johannesburg-based carrier says it wants to build its presence in Australia and hopes to eventually resume flying its own aircraft to Sydney.

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