Study: Hotel Web Sites Need Help

Study: Hotel Web Sites Need Help

iPerceptions and Hospitality eBusiness Strategies released results from the first edition of its new strategic report for the hospitality industry.

“Forty-nine percent of all visitors to hotel-branded Web sites in our study claim they do not belong to any hotel loyalty program,” said Max Starkov, CEO of Hospitality eBusiness Strategies and author of the report. “For proactive hotel Web sites this represents an untapped market and a great opportunity to increase user loyalty,” Starkov said.

“Another key finding in the report is that hotel brands need to enhance practically every aspect of their Web sites to meet the increasing requirements of their major customer segments. Less than 19 percent of all visitors to branded hotel Web sites characterized their experience as excellent,” said Starkov. “Hospitality sites have much to do to increase user satisfaction and our report points the way,” said Starkov.

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