"Your World Awaits" is AC's new global marketing initiative

Discussion in 'Air Canada | Aeroplan' started by Canadi>n, May 19, 2014.

  1. Canadi>n
    Original Member

    Canadi>n Gold Member

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    According to the G&M/RoB, AC has changed ad agencies and tomorrow will launch a major new rebranding and marketing campaign using the catch phrase: "Your World Awaits".


    Saw one of the campaigns wall posters on the Eglinton subway station platform yesterday, very clean white background with a large AC logo and this phrase. Look is very different from AC's previous campaigns. Timed to coincide with the entry of the 787 into service and reflects its new business class cabin and product elements.

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