Your phone is the key of the future - Truly mobile, keyless check-in coming 2014

Discussion in 'Starwood | Preferred Guest' started by SPG Champion 2, Jan 27, 2014.  |  Print Topic

  1. SPG Champion 2

    SPG Champion 2 Official Representative

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    True to its innovative DNA, Starwood Hotels & Resorts once again announces an industry first, this time by redefining the age-old arrival experience. Coming soon, travelers can opt-out of traditional check-in completely – no more lines, visits to the front desk, swiped credit cards, or even keys – and instead use their smart phone to check-in and open their guest room door. A truly keyless check-in allows the first guest interaction with hotel associates to be personal rather than transactional.

    This innovation was developed as a top secret project and is the latest in a series of innovations stemming from a multi-year investment Starwood is making in digital/mobile technology including hardware, software, and global infrastructure.

    The plan is to pilot first in key tech hubs leading with the Aloft Harlem and Aloft Cupertino in the next three months. Starwood is approaching this project with a start-up mentality, focusing on getting each aspect of the functionality right before rolling it out more broadly. If all goes well, guests could see this technology rolled out in Alofts and Ws first in 2015.

    For more information and to be the first to register, please visit www.spg.com/new for more information.

    Best regards,

    Christopher Carman
    Social Media Specialist
    Starwood Hotels & Resorts Worldwide

    spgchampion@starwoodhotels.com
     
    Last edited: Jan 27, 2014
  2. TRAVELSIG
    Original Member

    TRAVELSIG Gold Member

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    Thanks for posting.
    If this can be made to work correctly and easily with phones such as iPhone then it will be a real step forward.
    At the moment the hotel apps that allow mobile checkin really don't do anything as you still need to get a key from the counter.
     
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  3. viguera
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    viguera Gold Member

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    The Aloft Harlem was supposed to have this like two years ago... from the reports I saw it never worked properly, but hopefully there has been enough testing and development that it should be working right at this time.

    And hopefully it will be sufficiently tested before it's rolled out anywhere else :)
     
  4. MX

    MX Gold Member

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    If something ain't broken yet, then break it! I'm guessing there are too many idle staffers at SPG trying to justify their employment.
     
    Last edited: Jan 27, 2014
  5. zphelj

    zphelj Gold Member

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    Above all it needs to be secure!
     
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  6. blackjack-21

    blackjack-21 Gold Member

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    If your internet info can be hacked, and credit cards, passports, and other items can get the information lifted from them, how hard would it be for thugs to steal the room codes electronically from your cellphone and get into your hotel room while you're not there? Just wondering.
     
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  7. viguera
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    viguera Gold Member

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    Most of the hotel locks today are insecure, and it's only because there's a high risk / low reward possibility that more people don't actually go roaming through hundreds of rooms looking for loot.

    But I agree, there are a lot of considerations when it comes to security that need to be addressed. If someone can sit down the hallway or inside a room and sniff out the credentials when your phone communicates with the lock, then use that to get in the room when you're not there -- or even when you are -- that's not going to be a lot of fun.
     
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  8. SPG Champion 2

    SPG Champion 2 Official Representative

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    Security and privacy are the top priorities as we develop this technology. At Starwood, we are committed to upholding the highest business standards and practices as we create technology which will enable our guests to have a better experience in our hotels.

    Best regards,

    Christopher Carman
    Social Media Specialist
    Starwood Hotels & Resorts Worldwide

    spgchampion@starwoodhotels.com
     
    zphelj likes this.
  9. zphelj

    zphelj Gold Member

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    Love the idea overall, I'm just thinking out loud I guess. Security is always a trade off and that's OK. No doubt you'll put the necessary safeguards in place and find a good balance.
     
  10. HaveMilesWillTravel
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    HaveMilesWillTravel Gold Member

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    So I guess that would make it easier for folks to "share" status and/or earn nights/stay credit if the trip to the front desk is no longer needed? ;)
     
  11. sendaiben
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    sendaiben Gold Member

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    I don't really see the point of this for my stays... I tend to travel for pleasure or occasionally for business, so I kind of want to talk to the front desk. Also elite benefits? Upgrades? A lot of hotels won't give you decent upgrades unless you ask... :(

    For me, seamless checkout would be much better. There is almost no situation where I want to go and queue to check out :)
     
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  12. vanordna

    vanordna New Member

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    Nice! I'm heading to New York next month, how do I try it out?
     
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  13. DeltaExpert
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    DeltaExpert Gold Member

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    Sounds good! How would Platinum upgrades work with this?
     
  14. TRAVELSIG
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    TRAVELSIG Gold Member

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    Presumably a lot harder than just creating a false copy of a master key which for most hotels is an extremely simple thing to do.
    I don't think the issue here will be security- it will be the technology that actually makes this work.
    I messed around last year with the NFC option for cardless payments for example and it was so much more work than just actually paying for things I gave up.
     
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  15. MSYgirl

    MSYgirl Gold Member

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    When will you be in NYC? There is a MP meetup scheduled for February 8th here.

    Welcome to MP! :)
     
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  16. viguera
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    viguera Gold Member

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    I use NFC contactless payments almost exclusively now, as long as the stores support it. They accept Google Wallet at CVS, Home Depot, Macy's, McDonald's, Toys R Us, Radio Shack, Office Max and a ton of other stores.

    I don't think it's that much of a hassle nowadays, so you might want to give it a try. And with all the recent talk of data breaches, it comes in handy when you don't want to give a store your real card information.
     
  17. TRAVELSIG
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    TRAVELSIG Gold Member

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    In the United States I think you are right. In other countries the movement towards this type of payment is very slow and very restrictive.
     
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  18. KENNECTED
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    KENNECTED Silver Member

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    There were a couple of properties. If I understand this correctly, this is a continuation/next step in the evolution of the project.
     
  19. KENNECTED
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    KENNECTED Silver Member

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    things can all ready be hacked, like your keycard. No disrespect to you, but many people complaining about theft, are people who dont password protect their devices or post TOO MUCH INFORMATION to social media.
     
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  20. KENNECTED
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    KENNECTED Silver Member

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    Which sucks. I've been very vocal about how much I hate this loophole!
     
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  21. Pa Kettle
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    Pa Kettle Gold Member

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    Post #1 says: "For more information and to be the first to register, please visit www.spg.com/new for more information."
     
  22. blackjack-21

    blackjack-21 Gold Member

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    Other then the fact that I think you're reading much more into what I posted then I intended, NO DISRESPECT TAKEN. And as someone who has had some items stolen from a hotel room in Fla. a few years ago, courtesy of a housekeeping staff member who was later fired for the theft, I'm also well aware of the challenges of today's electronic world. I've get more then enough password protection and security setup on our phones and pc, that in the many years we've had our pc we've never had a virus or hacking of information from us, as far as we can tell, but there are some places and situations that can't always be controlled.

    RFI blocking may help in some instances but eventually that too will probably be broken.

    Some common sense sometimes goes a a long way, but is no guarantee of complete safety.
     

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