Your Donut Loyalty Will Soon Be Rewarded

Discussion in 'Other Loyalty Programs' started by sobore, Feb 1, 2013.  |  Print Topic

  1. sobore
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    sobore Gold Member

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    http://blogs.wsj.com/corporate-intelligence/2013/01/31/your-donut-loyalty-will-soon-be-rewarded/

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    Loyalty cards are all the rage these days. Not only do cost-conscious consumers like to save a buck or two, especially in tough economic times, but the customer data they can generate turns out to be a very useful thing for companies to have. Hook them up with the new possibilities created by company smartphone apps and they can get even more interesting.

    Today, Dunkin’ Donuts said it would get in on the action, launching its own loyalty program later this year. Competitors like Starbucks and Panera Bread have reported significant sales boots from their own programs, and Dunkin’ has already released a mobile app that lets customers pay using their smartphones.

    Read More: http://blogs.wsj.com/corporate-intelligence/2013/01/31/your-donut-loyalty-will-soon-be-rewarded/
     
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  2. Captain Oveur
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    Captain Oveur Gold Member

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    Should also include an app to track your weight gain.
     
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  3. sobore
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    sobore Gold Member

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    ..and cholesterol.
     
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  4. Max M

    Max M Gold Member

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    ... and should offer a coupon after every 10 dozen doughnuts purchased for a free diabetes screening.
     

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