Today on a PS flight JFK-SFO I was in line waiting to board when a rather objectionable guy sauntered up and positioned himself not quite in front of me but at an angle seemingly so he could easily cut in He was loudly talking on his cell phone demanding something or other. And of course he had three carryons. When boarding started he moved right away in front of me and then stopped - he wasn't GS, 1K, or First - and didn't move. I had to move around him to proceed. After I settled in my seat along came the non-status biz folks and wouldn't you know he was going to sit right next to me. He promptly spread his stuff all over his seat, and the arm rest, spilling onto me (no comment//apology) and insisted on all 3 of his items going in the overhead. Barked to the FA to take his jacket. Entitlement oozed from every pore. When the meal service began he wanted the same entree I did and when informed there were only two of them on board began to grouse. Well I had noticed when I boarded that I was at the end of the GS-1K-FC people and thought to myself now this is going to be interesting.... Sure enough not long after the FA came by, called me by name, and put the desired entree in front of me. He got his third choice. You should have seen his face <grin>. Entitlement needs something more than to be self-awarded!