Wyndham Hotel Group Adds 'by Wyndham' Designation to Microtel Brand

Discussion in 'Other Hotel Programs' started by sobore, Feb 28, 2012.  |  Print Topic

  1. sobore
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    sobore Gold Member

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    http://www.hotelnewsresource.com/ar...y_Wyndham__Designation_to_Microtel_Brand.html

    In an effort to leverage marketing and sales exposure and reach an expanded consumer base, Wyndham Hotel Group’s Microtel® brand will soon be known as Microtel Inn & Suites® by Wyndham.

    Along with the “by Wyndham” label, the brand will sport a refreshed logo featuring the brand’s signature blue and yellow color while integrating key design elements of the Wyndham® logo.
     
    flyingdawg, uggboy and Kalboz like this.
  2. flyingdawg
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    flyingdawg Gold Member

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    I understand adding the by Wyndham logo to the Wingate Inn brand. But adding it to the Microtel Inn flag seems to be going a bit too far down the food chain for it to be of benifit to Wyndham. Microtel may get a slight boost from the association, but it seems to me the Wyndham brand will actually take a hit.
     

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