Would you like points with that? QSRs serve up loyalty programs

Discussion in 'Other Loyalty Programs' started by sobore, Sep 11, 2012.  |  Print Topic

  1. sobore
    Original Member

    sobore Gold Member

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    Are you getting a card swipe with your coffee? Points with your Panini? Quick-service restaurants' interest in loyalty rivals that of high-frequency retail as this industry is also rolling out new programs, revamping existing ones and setting up pre-launch tests. QSR loyalty initiatives are fast becoming considerably more sophisticated than the old paper punch card.

    What's new here is that these programs are being designed to track individual customers instead of aggregate transaction data. In an industry with margins as tight as grocery or mass merchandisers, a QSR's goal is to leverage customer-specific insights to make loyalty economics work.

    A "Who's Who" list of fellow restaurateurs is in various stages of exploring the value of customer data, including Dunkin' Brands, McDonald's and Panera Brands. Starbucks has been leading the movement since 2008 when it debuted My Starbucks to build on the company's popular gift-card program.

    Read More: http://www.qsrweb.com/article/200265/Would-you-like-points-with-that-QSRs-serve-up-loyalty-programs
    marcwint55 likes this.
  2. marcwint55

    marcwint55 Gold Member

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