With new United ads, will the song remain the same?

Discussion in 'United Airlines | MileagePlus' started by sobore, Aug 12, 2011.  |  Print Topic

  1. sobore
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    sobore Gold Member

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    http://www.chicagotribune.com/business/ct-biz-0812-united-advertising-20110812,0,7240030.story

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    By Robert Channick, Tribune reporter
    August 12, 2011

    United Airlines' 'tulip' tail feather may be gone, but what about its "Rhapsody in Blue" commercial theme song?

    Chicago-based United Continental Holdings, which redesigned its logo and repainted its planes in the wake of last year's merger agreement between United and Continental Airlines, is moving its $70 million to $100 million advertising account to New York-based agency McGarryBowen. Whether the familiar piano classic, United's ubiquitous soundtrack for the past two decades, survives the transition remains to be heard.
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    http://www.chicagotribune.com/business/ct-biz-0812-united-advertising-20110812,0,7240030.story
     
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  2. RestlessLocationSyndrome
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    RestlessLocationSyndrome Silver Member

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    It would be sad to get on a UA airplane or watch a UA ad and not hear that music. Sometimes, you don't get rid of classics.... especially when the good old days are what people want to remember about flying.... not the new days of having someone yell at you on the PA system to get out of the way once you find your seat.
     
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  3. DenverBrian
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    DenverBrian Silver Member

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    I'd lay even money that it will be replaced by SMI/J's voice - he so loves to hear it.
     
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  4. Scottrick
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    Scottrick Gold Member

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    My understanding is that the new UA recently extended its license for "Rhapsody in Blue." The press release IIRC made a point about saying how they liked the song and there was no reason to replace it. I like Gershwin, too, though this isn't really something worth complaining about the merger (I liked the cartoons and would rather have those back than keep the music).
     
  5. sobore
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    sobore Gold Member

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    That's good news. The song seems to sit well with UA and certainly a better fit than "What's my name" by Snoop dog. :p
     
  6. Infinite1K
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    Infinite1K Silver Member

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    I think an auto-tuned jingle featuring SMI/J saying "And we think you will like these changes" would be more apt.
     
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  7. kwai
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    kwai Gold Member

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    Nah, they should dub $MI/J's voice over Terrance and Phillips' "Uncle F%##(er". I'm sure ParkerAndStone LLC would sell the rights. :D
     
  8. HaveMilesWillTravel
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    HaveMilesWillTravel Gold Member

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    I think they should license "Money" from Pink Floyd.
     
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