Will Targeting Millennials Change Loyalty As We Know It?

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  1. BoardingArea

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    Millennials just became the largest generation by population. They've got disposable income and they are not spending it the way prior generations did. That makes for interesting challenges in loyalty marketing world where rapid changes are upsetting long-standing traditions of "loyalty." And those changes are likely to intensify, not reverse course. The post Will Targeting Millennials Change Loyalty As We Know It? appeared first on Wandering Aramean.

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