I would have thought one of the ways to spread the word about MP is to generate a monthly newsletter - which would provide a highlight reel of the best posts, content and stories from the previous month. I know FT had has something similar, but I don't think it is managed that well. I'd much rather forward something like that to friends and colleagues rather than simply send them a link to MP. Amazingly enough, there are some people left (me included) who don't use FaceSpace (or whatever the hell its called ). I'm too old.