A recent study out of Asia suggests that more that 50% of hotel program members are ready to abandon their program. Why? Because the program is missing the target in its communications and value proposition. Does that sound like your loyalty program? While writing about this story I did a quick bit of research, checking the details on how many emails I've received recently from one program. On average it was one per day from Hilton and virtually none of them were relevant. Combine that with the fact that neither HHonors points nor status are worth much to me and I can easily justify having left the program behind a few years back. Apparently others are feeling the same way. More significantly, however, I realized that none of the program in their current incarnations are of value to me. Just switching to another one - as many of the respondents in the survey claim they are ready to do - would have me facing the same problem, just with a different program name. So I gave up on them nearly completely. I'm spending less on hotel stays and getting more value for my dollars. And, based on this report, it would seem I'm not alone.