Why does the LCBO offer Air Miles?

Discussion in 'Blogstand' started by BoardingArea, Jan 29, 2015.  |  Print Topic

  1. BoardingArea

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    The Liquor Control Board of Ontario (LCBO), Ontario’s near monopolistic retailer of alcoholic beverages and one of the world’s largest single purchasers of alcohol, awards customers with Air Miles for purchases. Air Miles, like Aeroplan and other award schemes, are largely meant to incentivize consumption. A while ago I asked the LCBO why, as a […] The post Why does the LCBO offer Air Miles? appeared first on Don't Call the Airline!.

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