Why does the LCBO offer Air Miles?

Discussion in 'Blogstand' started by Prior2Boarding, Jan 29, 2015.  |  Print Topic

  1. Prior2Boarding

    Prior2Boarding New Member

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    The Liquor Control Board of Ontario (LCBO), Ontario’s near monopolistic retailer of alcoholic beverages and one of the world’s largest single purchasers of alcohol, awards customers with Air Miles for purchases. Air Miles, like Aeroplan and other award schemes, are largely meant to incentivize consumption. A while ago I asked the LCBO why, as a […]
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