Why Copa Missed a Huge Opportunity when Launching Its New Loyalty Program

Discussion in 'Blogstand' started by BoardingArea, May 27, 2015.

  1. BoardingArea

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    Copa, the Panama-based Star Alliance airline, released details of their new loyalty program as they are discontinuing their partnership with United’s MileagePlus. And sadly, they missed a big opportunity. The frequent flyer community response was “meh, it’s basically the same as United – nothing to see here”, which is unfortunate because so much could have been [...] This post was originally published on Travel Codex.

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