In all the other programs I am a member, I choose hotel points, but I have chosen to earn airline FF miles with BW @ 250 miles a stay. First, one needs to accumulate 5,000 BW points to convert to 1, 000 FF miles (and United is not one of them, whereas you can earn United miles on a per stay basis as noted above). Second, you need an awful lot of points to convert to one free hotel night, IMHO, on average of 24,000 BW points. Now the above may not seem like much to someone who favors BW all the time, but I rarely stay at these properties with the major chains getting most of my business. So, what say you?