What's going on with United branding?

Discussion in 'United Airlines | MileagePlus' started by Infinite1K, Apr 8, 2011.  |  Print Topic

  1. Infinite1K
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    Infinite1K Silver Member

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    I understand that it will take time to integrate the "new" branding, particularly for "hard" products like airport signage and equipment, etc.

    But you'd think that for "soft" products like an email notification, that if you do make changes, you would be consistent.

    Think again.

    Here is a snippet of an email confirmation for tickets purchased through United.com (text has been modified to protect the identity of the innocent ;)). Not only do they have two different logos in the same email, the "new" logo looks squished.

    [​IMG]

    Come on United. You can do better than this.

    If United wants to be the worlds largest and best airline, it needs to get it together and not look like some rinky dinky outfit.
     
  2. Canadi>n
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    Canadi>n Gold Member

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    I don't totally agree for the moment under the transition. Yes, the new corporate entity is United with the CO logo. However, we should still booking on either the United (with the tulip) site, or Continental (with the globe) site. Once things are totally merged then the logos and operating airline names can change to the unified corporate name/logo.
     
  3. mht_flyer
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    mht_flyer Gold Member

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    How many miles do you earn flying Xanadu to Timbuktu? :cool:
     
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  4. Ygor
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    Ygor Gold Member

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    I was about to ask that. I hear Timbuktu is wonderful this time of year. :D
    To the OP, yeah I agree. You would they would be more diligent about this, but I also suspect that there are just so many things that need to be changed over, we just have to be patient.

    I think worst is to have the new branding distorted, than having the tulip mixed in. They are spending a lot of money to market that new identity, to have it visually messed up. A graphic designers nightmare right there.
     
  5. Hannaman
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    Hannaman Silver Member

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    I chuckled when I saw the big banner in ORD yesterday saying something about their new look.

    The CO look is 20 years old. Nothing new about it. :D
     
  6. kingalien
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    kingalien Silver Member

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    Probably a few internal people who still want to keep the tulip :D
     
  7. Scottrick
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    Scottrick Gold Member

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    My guess is the email pulls information from a lot of different sources, just like a web page. Not everything gets updated at the same pace.

    It is annoying though. Especially that globe. I don't mind the globe, really, I just mind that it's such an ugly one.
     
  8. Naptimes
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    Naptimes Silver Member

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    I'm more tired of the preflight safety video where Jeff tells us how much we're gonna like it.
     
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  9. jason8612
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    jason8612 Gold Member

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    I hope so :)
     
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  10. Critic
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    Actually, it makes perfect sense to me. Until Customer Day One, when the whole combined airline will operate as "United", they need to maintain some obvious distinction between pmUA and pmCO. The easiest way to do that is by using the Tulip in 'soft products' like the message from which you posted this excerpt. Customers need to know which side of the company is servicing their flight, and this is the clearest way to do that.

    Depending on which IT solution (pmCO or pmUA) wins out within the combined airline, this could end up being a moot point anyway.
     
  11. Captain Oveur
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    Captain Oveur Gold Member

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    You have options in flying another carrier to avoid that fatigue. :)
     
  12. Infinite1K
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    Infinite1K Silver Member

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    Yes, but they used both the globe and tulip in a single email. The whole point is be consistent. Either use the tulip. Or use the globe. :confused:
     
  13. ande777emt
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    ande777emt Gold Member

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    They did get a new font.
     
  14. Infinite1K
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    Infinite1K Silver Member

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    You mean the *cough* custom designed new font :D
     
  15. DenverBrian
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    DenverBrian Silver Member

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    Indeed, SMI/J or Deltalina? Obvious choice. :D :D :D
     
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  16. Infinite1K
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    Infinite1K Silver Member

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    Well there is also the dAArkside and their welcoming staff:

     
  17. DenverBrian
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    Well, you have to be on one of the 7 AA planes that actually have onboard video in order to see this. :D :D :D
     
  18. Infinite1K
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    Infinite1K Silver Member

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    Oh come now, AA isn't that bad. Aside from the S80s (that are slowly but surely being phased out), all of their other planes have onboard video.

    I mean it is not like we are talking about Southwest or the ex-Northwest planes onboard video systems.
     
  19. DenverBrian
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    DenverBrian Silver Member

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    I've had 18 segments on AA so far this year, 100% of them on Mad Dogs, so forgive me for being just a teensy bit biased. :D :D :D
     

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