What should Delta do about the West Texas and South Texas market?

Discussion in 'Delta Air Lines | SkyMiles' started by Indiana Delta Diamond, Feb 28, 2011.  |  Print Topic

  1. Indiana Delta Diamond
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    Indiana Delta Diamond Silver Member

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    Last year, I got to go to LBB. This year, AMA.

    In the past, Delta relied upon Continental to code share to many of these markets. After that ended, they restored service to LBB which had been discontinued after the dehubbing of DFW.

    AMA, and several of the others, have two flights a day. The first flight of the day is before 6 AM local time...and then only to MEM. I ended up flying AA to DFW and picking up Delta the rest of the way but they have to lose the non loyal base to others.

    So, specficially, I am talking about AMA, LBB, MAF (which to my knowledge has never had DL service), MFE, and BRO (also no DL service to my knowledge).

    So should they:

    1) Continue what they are doing with very limited service.
    2) Add more service to existing hubs
    3) Create a Texas focus city
    4) Create a Texas hub
    5) Create a unique codeshare arrangement like American Eagle in LAX
    6) Concede the market to AA and CO
    7) Something else
    8) Who cares
     
  2. Deltalina
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    Deltalina Silver Member

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    Can't serve every market.
     
  3. Jim
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    Jim Silver Member

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  4. TheMadBrewer
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    TheMadBrewer Silver Member

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    I guess "Global Airline" doesn't include Texas :)
     
  5. Deltalina
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    Deltalina Silver Member

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    Texas is its own country ;)

    However, do you expect them to cover every city? Ex-IAH or DFW covering LBB or AMA is easier than ex-MEM or ATL. Similar to how UA won't have the market penetration into Florida that DL has.
     
    beckoa likes this.
  6. Indiana Delta Diamond
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    Indiana Delta Diamond Silver Member

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    Mind you they do serve LBB and AMA just not very conveniently. It's a big chunk of territory out there and a couple of pretty good sized cities. Domestically, Delta has a superior route map...I haven't studied it enough to know how the UA/CO thing affects that. But clearly this area is their weak point, one that will be further weakened with the UA/CO merger. I am not saying you are wrong in that they shouldn't try to cover these areas, just looking for opinions.
     
  7. Deltalina
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    Deltalina Silver Member

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    They do serve them. As much as possible based on the route networks.

    Not suggesting they couldn't serve those cities... but that they should be concentrating on markets that they can provide superior scheduling/access to.
     
  8. beckoa
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    beckoa Gold Member

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    Sounds like Alaska, granted DL has AS to cover quite a few of its markets... Just need to pool a couple miles into AS for the obscure AA flights you'll end up on...
     
  9. secretsea18
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    secretsea18 Gold Member

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    Seems like you need to use CO for TX.
    And that would be fine with me.
     
  10. Indiana Delta Diamond
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    Indiana Delta Diamond Silver Member

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    For LBB and AMA, AA are much better options than CO. It's still a long way from IAH to those airports. What I did, was fly Delta all the way to those airports. AA back to DFW and picked up Delta there but that is an option most people wouldn't do.
     
  11. MikeMpls
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    MikeMpls Gold Member

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    When there are 3 firmly entrenched, Texas-based airlines, you can't expect DL to serve all of Texas. 5 might be worth investigating.
     
  12. Indiana Delta Diamond
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    Indiana Delta Diamond Silver Member

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    I actually think 5 is the best option.... but is so unique to the LAX thing...I wonder how that all came together to begin with.
     
  13. MSPeconomist
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    MSPeconomist Gold Member

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    From the viewpoint of customers and even DL, #5 sounds good, but I'm mystified as to why it would be in the best interests of AA to pursue this. Without the AA Eagle codeshare, AA sells a lot more tickets to this area of Texas. It's hard to imagine that they could charge DL so much for this service to make up for their lost sales (and diminished market share).
     
  14. Indiana Delta Diamond
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    Indiana Delta Diamond Silver Member

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    I agree unless code sharing with others would put them at a competitive advantage over CO and WN in the market....and the market is small enough that it is hard for anyone to make any money on it.

    What I don't know is how much AA got of my Delta ticket for buying it the way I did without the Delta code on it.
     

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