Inspired by this thread and a trip I recently took with multiple carriers. Background: I flew international F for the first time over the summer on LH (JFK-FRA), TG (CDG-BKK), and UA (NRT-ORD) on a 744, 77W, 744, respectively. Hard product aside (all were really nice) I noticed a number of differences in the service, and many were on the UA side (I'm assuming that most US carriers in premium classes compete at the same level). 1. No PJ's in F despite a sleeper seat and flight. 2. No caviar (not a deal breaker, but interesting) 3. Inattentive, unprofessional service (e.g. not removing trays when complete, loudly talking/eating in the galley, no circling through the cabin). International F prices are expensive any way you slice it, so why are there such difference on these services? Are there that many non-full fare fliers in premium classes? Even the ground services leave something to be desired. The JFK LH lounge is miles ahead of anything at ORD or any of CO (not F, I know) at EWR. Should US carrier sales teams be marketing more aggressively to international business people with interests in the states? Do ground services need to improve? What is missing here? I'm interested to hear your "arm chair CEO" responses. What would you change? How would you expand?