Westin Hotels Lend Gear So Travelers Can Exercise

Discussion in 'Other Hotel Programs' started by sobore, Nov 2, 2012.  |  Print Topic

  1. sobore
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    sobore Gold Member

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    GENERATIONS of bowlers have rented disinfectant-spritzed shoes from bowling alleys, and now the Westin Hotels chain is betting on its guests showing the same willingness when it comes to communal running shoes.

    In a partnership with New Balance, Westin is lending guests the running and fitness brand’s shoes, shorts and shirts — along with capri pants and jog bras for women. Borrowing the gear costs $5, and includes a new pair of socks for guests to keep that retail for about $6.

    Originating as a pilot program at 10 properties in 2010 (including Boston, Berlin, and Tokyo), the lending program grew to include all 118 properties in North America in March 2012, and is now being introduced across the chain internationally, for a total of about 190 properties.

    One print ad promoting the program shows a man and woman wearing white, and jumping ecstatically on a white trampoline against a white background. The only color: their red New Balance running sneakers.

    Read More: http://www.nytimes.com/2012/11/02/business/media/westin-lends-new-balance-gear-at-its-hotels.html
    flyingdawg and Kalboz like this.
  2. Kalboz
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    Kalboz Gold Member

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    The Westin Hotels brand belongs to Starwood :)
    flyingdawg likes this.

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