"We're going for great - here's what's next"

Discussion in 'American Airlines | AAdvantage' started by Sammich, Feb 3, 2015.  |  Print Topic

  1. Sammich

    Sammich Gold Member

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    In December 2014, we shared how we’re investing over $2 billion to improve your productivity, convenience and comfort in the skies. Now, we’re continuing on our journey of going for great and bringing you more throughout the year to deliver a top-notch travel experience. Look for these enhancements coming your way:

    A fresh start

    On international flights

    In First Class: We're introducing a new amenity kit that includes all of the items you already love—plus, by popular demand, we're adding Scope® mouthwash for a breath of fresh air. But we're not stopping there. If you're planning to catch some zzz's, we've added new pajamas and non-skid 100% cotton terry slippers. So curl up, get comfortable and settle in for the long haul.

    In Business Class: Stay refreshed in the air with a throwback to our past as we introduce new, limited-edition heritage amenity kits. Inspired by the nine airlines that came together to build American Airlines, these collectable kits are designed in the colors of each airline's livery. Doubling as a mini tablet holder, the heritage kit includes all the premium items you've come to enjoy. Look out for the first three retro kits featuring Trans World Airlines (TWA), Piedmont and RenoAir.

    On transcontinental flights

    In First Class: You'll have another chance to collect our limited-edition heritage amenity kit—the same kit you'll find in Business Class on international flights.

    In Business Class: We're introducing a brand-new amenity kit that's stocked with socks, eyeshades, a toothbrush, toothpaste and ear plugs. It's everything you need to arrive feeling refreshed and ready to go.

    In all of our new amenity kits, you'll find all-natural, boutique toiletry products from red flower, a New York-based, eco-friendly beauty and lifestyle brand. Plus, you'll also find the same botanical red flower products as you do on board in our Admirals Club® lounges, because luxury shouldn't stop once you touch down.

    Eat, drink and be connected

    As we continue upgrading your experience, we've added even more complimentary food offerings in all lounges, which include a hearty selection of soups, Greek yogurt, oatmeal and new sweet and savory snacks.

    And if you need to catch up on business or touch base with family and friends, log on to one of our new Dell PC workstations, coming this spring.

    Another taste of Asia

    On May 7, we're launching new service between Dallas/Fort Worth International (DFW) and Beijing Capital International (PEK). This will be our sixth daily flight from DFW to Asia—and the only nonstop flight connecting DFW and Beijing.

    As we're expanding our footprint in Asia, we're also investing more in our onboard experience. This spring, you'll see refreshed meal selections in the premium cabins and the addition of an appetizer and a new noodle tray in the Main Cabin on all flights between the U.S. and Japan. Over the next few months, we'll continue making improvements to meals on all flights to Asia.

    We're just getting started, because being the world's largest airline simply isn't enough. We're striving to be the greatest—for you.

    We're going for great. Come along with us. Learn more at aa.com/goingforgreat.

    Thanks for flying with us,
    Fernand Fernandez
    Vice President, Global Marketing
    American Airlines
     
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  2. Sammich

    Sammich Gold Member

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    A photo of the heritage kits:
    [​IMG]
     
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  3. MSPeconomist
    Original Member

    MSPeconomist Gold Member

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    I'm lusting for the TWA version for sentimental reasons, but I like the designs of some of the other ones better.
     
  4. Jenny & Curt
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    Jenny & Curt Gold Member

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    Me, too. My Dad was a flight engineer in the 60s with TWA. (707, 727 and L-1011.)
     
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  5. MSPeconomist
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    MSPeconomist Gold Member

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    I especially spent a lot of hours in the TWA L-1011s.
     
  6. anabolism
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    anabolism Gold Member

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    I'd like to know if the "new pajamas" will still be 90% polyester or if AA will finally step up to 100% cotton.
     

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