I own a packaging distribution company that was built exclusively online and from the referrals that have come from our many repeat, happy customers. It's competitive. We generally have a pricing advantage over our competition because of the way our business model is structured with very low overhead, but being the travel geek that I am, I wanted us to be the first (still only!) to offer miles and points to those who opted in to our program. Buying Miles directly from the airlines is an expensive proposition if a company wants to offer a variety of programs. After doing much research, we came upon a division of points.com that gave small to mid-size companies like ours a chance to offer a choice of award miles/points in ten (at the time) programs. Perfect! So we bought in, placed all the code on our site as contractually obligated and started spending all of our advertising money on this, the one thing (besides price) that most obviously separates us from the competition. It has been expensive and time consuming, but we have seen the participation slowly grow as a percentage of our total sales volume. In short, it has been successful. Not because of points.com, so much, but because we have done everything right to promote it. Long story short, out of the blue last week we received a Dear John email from points.com. No reason was given, other than that they have, "made the decision to reduce the number of businesses authorized to award loyalty currency through our platform." Our requests for more information regarding the basis for their decision have been completely ignored. No response. We were not a "low maintenance" customer for them, we were a "NO maintenance" customer. We bought our points online, and we awarded the points to our customers online. Why they would no longer want our money just floors me. This is particularly true when you see their price per point. Having gone from furious to determined, however, we have decided to design our own loyalty program into our new site. We already have the new site under development for launch later this year, so now we will simply build in an even easier means for customers to earn awards, including gift cards for countless retailers for those who have no interest in travel programs. Thanks, points.com! You have liberated us to expand beyond the limits we were not even aware held us back. Now we can add even more airlines, hotel gift cards, etc. than those offered by points.com. Instead of instantly awarding 50 miles for a purchase, we will now give our customers an incentive to come back and accumulate points to get larger chunks at a time. We aren't really fishing for $50 orders anyway, so alone they became a nuisance for us with points.com. Once accumulated, however, I will simply gift them through my own account in each airline, and even give our customers the opportunity to take advantage of any bonus offers. This thread is being posted for several reasons. 1. Alert others considering partnering with points.com to proceed with caution. 2. Hopefully learn how Randy and the Milepoint team managed to award 2000 MileagePlus miles for the premium membership enrollment. 3. We are looking for feedback from fellow Milepointers regarding what kind of awards would motivate your loyalty in a B2B vendor with all other things equal or better. Because our new site is currently being built, now is the best time to design the program right. We are planning to have various award redemption categories, Including Travel, Dining, Electronics, Entertainment, Shopping and Automotive. Each category will have a variety of sub-categories to make shopping with our points easier. • In addition to the six categories listed, what other categories might you suggest? • Do you see any potential problems with our plan of action? • Aside from travel programs, what loyalty programs currently motivate you to return to specific merchants? • If you are a business owner, are you currently awarded for loyalty by any of your vendors? • Are hotel gift cards as valuable/more valuable to you than points in their program? Thanks to all in advance for your feedback. We think this is the best place to get a sample of folks who are inclined to participate in earning awards, and we value your input.