Virgin Blue Announcements 23 Feb 2011

Discussion in 'Other Airlines | Asia/Australia' started by brinkers, Feb 22, 2011.  |  Print Topic

  1. brinkers
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    brinkers Gold Member

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    Virgin Blue posted a couple of items on the ASX as part of todays presentations. The CEO presentation can be found here: http://www.asx.com.au/asxpdf/20110223/pdf/41wyyh3mshtl5s.pdf

    I thought this would be a good place to discuss some of the product/brand changes.

    Summary:

    Front page has pictures of the new uniform
    Skip past all the accounts:
    Turboprops are to be ATR's
    More detail on virtual network (but no hint of the Asian partner there)
    Airbus A330 aircraft - some pics of the business class seats, not lie flat but can see why QF has responded with skybeds
    Velocity is having a stratgic review - changes by the end of the year

    New Brand unveiled by June 30
    New Product unveiled by June 30
    Rollout business class to 737 by 31 Dec
    Launch of new loyalty program by 31 Dec
    Lounge in Coolongatta Q4 2011
    Sydney direct lounge entry

    So any thoughts?
     
  2. daedalus
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    daedalus Silver Member

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    The uniforms (aside from the purple) scarf are an improvement. Not convinced about the scarf though. Maybe it will grow on me over time.

    They should get some new check-in computers while they are going.

    The business class looks good, but if it is modelled on Emirates, they had a 2-3-2 configuration. I wonder what DJ will go with - but perhaps 2-3-2 is not so bad if there is the legroom there.

    Of course, for people interested in miles and points, well, looks like we'll be waiting a while to hear what the changes to Velocity will be.
     
  3. daedalus
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    daedalus Silver Member

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    Some information on business class

    From http://blog.virginblue.com.au/

     
  4. daedalus
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    daedalus Silver Member

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    Some information on the new uniforms, from http://blog.virginblue.com.au/

     
  5. MissBurrill
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    MissBurrill Gold Member

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    I haven't seen photos in the media yet of the girls wearing the red jackets with the charcoal pants. Will be interesting to see what people think of that combo.

    Also the lack of pockets has the girls wearing a pouch on their belt.
     
  6. samh004
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    samh004 Gold Member

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    The new kerbside lounge in SYD sounds interesting. Also looking forward to a revamp of Velocity.

    I have a flight on Monday so will look forward to seeing the new look, though the lack of pockets sounds like a design flaw.
     
  7. daedalus
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    daedalus Silver Member

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    Have DJ released any such pictures? I haven't seen any. Even Will Horton's blog (http://www.flightglobal.com/blogs/wings-down-under/) while having photo's, I don't see that combination.
     
  8. MissBurrill
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    MissBurrill Gold Member

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    I believe a lack of pockets is more to do with making it sit nicer on female hips.

    Technically there is a pocket, but it's inside the red coat and only big enough for a hankie.
     
  9. MissBurrill
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    MissBurrill Gold Member

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    The pants exist, they just don't have the effect that the red has.
     
  10. daedalus
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    daedalus Silver Member

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    Surely some nice person could knit them a pocket [​IMG]
     
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  11. MissBurrill
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    This nice person was ironing uniforms at 4am for crew who hadn't tried them on and suddenly realised they didn't fit/couldn't put a tie on with their shirt/hadn't even bothered to pick their uniforms up prior to the 23rd.
     
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  12. daedalus
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    daedalus Silver Member

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    I don't doubt it.

    You know, that ball of yarn that composes your Avatar has some colours similar to the scarf. Maybe you could whip something up with that!
     
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  13. MissBurrill
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    The scarves are interesting. In the past a cabin supervisor had red trim on their shirt while cabin crew had blue. Now the cabin crew have red trim on their scarf while the supervisors have lilac trim.
     
  14. haydensydney
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    haydensydney Silver Member

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    Love the new business class! Having something similar on the 737 routes will be fantastic - can't wait
     
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  15. brinkers
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    Yes, will be interesting to see how it translates to a 737.
     
  16. ACPanda
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    I hope the loyalty revamp will allow people from the US to join the program.
     
  17. infoworks
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