Virgin Australia-Singapore Airlines deal approved by Competition Commission of Singapore

Discussion in 'Singapore Airlines | KrisFlyer' started by GoodBoy, Oct 20, 2011.

  1. The Australian Newspaper

    THE Competition Commission of Singapore has approved the alliance between Singapore Airlines and Virgin Australia.
    The proposed alliance, which allows the airlines to code share, as well as jointly market and price services, comes after the Australian Competition and Consumer Commission gave the deal a preliminary green light last week.

    It is part of wider strategy by Virgin Australia to establish a global network through a series of alliance partners that also include Delta Air Lines, Etihad and Air New Zealand.

    Both airlines welcomed the news.

    “We believe the proposed alliance will enable us to offer a competitive, first-rate product to Australian and Asian travellers, as well as promote tourism in the two regions,” Virgin chief executive John Borghetti said.

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    “Singapore Airlines is widely regarded as one of the best airlines in the world and, following the recent repositioning of our brand and the introduction of our new business and economy class product, Virgin Australia is a well-suited partner.’’

    Mr Borghetti ‘s strategy for restructuring Virgin was yesterday recognised when he was named airline chief executive of the year at an awards ceremony held by Sydney-based aviation consultants CAPA Aviation.

    CAPA boss Peter Harbison said Mr Borghetti had undertaken “a remarkably wide range of initiatives that served substantially to redirect the operations and nature of the group’’.

    “Through his vision and commitment to implementing an innovative airline model, he has pushed the boundaries of industry thinking,’’ Mr Harbison said. “As very much the second force in Australia’s domestic and international market, he has exposed a rapid expansion and repositioning strategy which is there for others to follow.’’

    Other winners included Japan Airlines and Changi Airport.
    SQ LPP and cennas like this.
  2. SQ LPP
    Original Member

    SQ LPP Gold Member

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    SIA Welcomes Final ACCC Approval Of Virgin Australia Alliance

    01 December 2011 - Singapore Airlines today welcomed the Australian Competition and Consumer Commission’s (ACCC) approval of its proposed alliance with Virgin Australia.


    Customers will be able to earn and redeem frequent-flyer miles on SIA and Virgin Australia flights by the end of the year and codesharing is expected to commence early next year.

    Under the alliance, SIA and Virgin Australia will codeshare on each other’s international and domestic flights, offer reciprocal frequent-flyer programme benefits and lounge access, co-ordinate schedules between Singapore and Australia and beyond to provide seamless connections, and engage in joint sales, marketing and distribution activities.

    Tim O'Brien likes this.
  3. I wonder which program will be better to accumulate points in.
    SQ LPP likes this.
  4. below sea level
    Original Member

    below sea level Silver Member

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    This can only be good news. Is it possible we're another tiny step closer to finally having an Australian Star Alliance member again?
    Valentine and SQ LPP like this.
  5. Valentine

    Valentine Silver Member

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    Looking forward to another partner that I can redeem my KrisFlyer miles with!

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