Virgin Atlantic Turns to Cheese Tray, JFK Spa to Repel BA Threat

Discussion in 'Virgin Atlantic | Flying Club' started by sobore, Feb 6, 2012.  |  Print Topic

  1. sobore
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    sobore Gold Member

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    http://www.sfgate.com/cgi-bin/artic...06/bloomberg_articlesLYYQVM6JIJYL01-LYYY4.DTL

    Virgin Atlantic Airways Ltd. is spending 100 million pounds ($158 million) revamping its premium cabin to fend off British Airways and American Airlines.

    The carrier, controlled by billionaire Richard Branson, will unveil a new menu in its Upper Class service starting next month featuring a cheese trolley, Lanson Black Label Champagne and afternoon tea, the Crawley, England-based company said in a statement today. Virgin Atlantic is also opening a bigger lounge at New York City's John F. Kennedy airport in March.

    Virgin Atlantic is facing increasing competition on its core London-to-New York route after International Consolidated Airlines Group SA's BA and AMR Corp.'s American Airlines won antitrust immunity 18 months ago to start a joint venture, allowing them to coordinate schedules and prices.

    http://www.sfgate.com/cgi-bin/artic...06/bloomberg_articlesLYYQVM6JIJYL01-LYYY4.DTL
     
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  2. wombat18
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    wombat18 Silver Member

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    "enhanced" seats, eh? Does that mean they're not going to be rock hard? It won't be the same! ;)
     
  3. Bay Pisco Shark
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    Bay Pisco Shark Gold Member

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    Well, if it doesn't increase ridership, the cheese will stand alone.
     
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