Virgin Atlantic executive says more amenities on the way

Discussion in 'Virgin Atlantic | Flying Club' started by ACMM, Sep 28, 2012.  |  Print Topic

  1. ACMM
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    What is Virgin Atlantic's best weapon against its main U.S.competitors, United and Delta?

    If the U.K.-based airline can't beat its competitors with an extensive route system within the U.S., it will try to do so with its amenities, says Chris Rossi, Virgin Atlantic's senior vice president for North America.

    Among those amenities: a newly redesigned upper class suite that has the longest bar in the sky, an entertainment system with more than 300 hours of programming, and amenity kits for every passenger including those in economy.

    "We continue to focus on the product," Rossi told Today in the Sky this week.

    And the product he's referring to isn't just the plane.

    Virgin Atlantic is also investing in its U.S. clubhouses. In March, the airline opened the JFK Clubhouse with a salon and a spa and restaurant-quality food.

    The latest Clubhouse will open at Newark Liberty Airport in October after the security checks in Terminal B.

    "Meatpacking District chic," is what the airline is calling the decor of the new clubhouse. Locally-sourced produce will be used to create the menu.

    "We think there's something for everyone on board, not just on the airplane but on the ground as well," Rossi says.

    Granted, the clubhouse is meant to be used by "upper class"or business class passengers. But those in economy can buy passes if there's room.

    And even economy passengers get some perks on board that they wouldn't get on a U.S. carrier, including a welcome cocktail. They get three choices for meals and free alcohol. They also have their own entertainment system at each seat with a wide selection of movies.

    ... more at the link above ...
     
  2. Mark
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    An airline competing in the US on amenities? They have my absolute best wishes.
     
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  3. ACMM
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    Not sure this is in the US only - would that not be Virgin America? This was Virgin Atlantic.
     
  4. Mark
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    Good questions, but the entire post was US-centric from the addition of U.S. clubhouses to quoting the North American senior VP to it being in USA Today, so I went with it :p
     
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  5. ACMM
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    "admins" ... :rolleyes: :D
     

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