Virgin America Offering 2-for-1 Flights (It’s Like a Dallas Companion Pass, Without the Work)

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  1. BoardingArea

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    Airline seats are mostly sold as commodity products. The genius of frequent flyer programs has been to take what is essentially an interchangeable thing — a seat one from city to another connecting in a third city — and create differentiation and brand loyalty. What hasn’t historically worked in the US market is to offer […] The post Virgin America Offering 2-for-1 Flights (It’s Like a Dallas Companion Pass, Without the Work) appeared first on View from the Wing.

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