Virgin Air teams with Banana Republic to create travel-inspired wear, uniforms

Discussion in 'Virgin America | Elevate' started by sobore, Jul 23, 2012.  |  Print Topic

  1. sobore
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    sobore Gold Member

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    Virgin America and Banana Republic announced this summer the airline will debut new uniforms designed by the popular label for the airline’s 2,000 in-flight staff and pilots. The uniforms will feature a fresh, modern look with aviation details and a palette inspired by Virgins’s own signature cabin design. The runway-worthy looks will be unveiled on Virgin America flights and at airports nationwide on August 8th, marking the airline's 5th anniversary of operations.

    “Since the golden age of jet-setting in the 1960s, in-flight fashion has often been elusive in the U.S., but we hope to bring a little of it back to the skies with these new designs,” said Luanne Calvert, vice president of marketing at Virgin America. “Even as a young airline just celebrating its fifth year in operations, continued investment in our design and overall guest experience is a priority for us. These new uniforms really represent the next stage of evolution of in-flight fashion, incredibly practical and designed for the modern work world – but with a nod back to the stylish golden age of air travel.”

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    Flyer1976 and uggboy like this.
  2. uggboy
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    uggboy Gold Member

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    They look stylish.:)
    servo46250 likes this.

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