View From The Wing - Why Devaluations Can Be Even Worse for Programs Than They Are for Members

Discussion in 'Blogstand' started by BoardingArea, Aug 16, 2013.  |  Print Topic

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    Program devaluations can kill the golden goose. And, it appears, we may already be seeing that with Hilton. Ric Garrido points to a really interesting article in Hotel News Now on the value and evolution of loyalty programs which quoted hotel program execs on how the programs generate value and on...
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