View From The Wing - What United Used to Consider a Loyal Customer

Discussion in 'Blogstand' started by BoardingArea, Aug 13, 2011.  |  Print Topic

  1. BoardingArea

    BoardingArea News Feed

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    The rumored changes to United Mileage Plus for next year very much would make the program more transactional in nature, rather than focused on loyalty. I’ve argued that the best (most effective and profitable) programs shift member wallet-share, rather than rewarding high spend. And...
    ©View From The Wing, a BoardingArea Blog

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