View From The Wing - United’s Frequent Flyer Program Will Be Called Mileage Plus, What’s More...

Discussion in 'Blogstand' started by BoardingArea, Jun 29, 2011.

  1. BoardingArea

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    United today announced what everyone already knew (or at least expected to a 98% approximation), that the surviving frequent flyer program in the United-Continental merger would be called Mileage Plus, and not Onepass. Mileage Plus was the larger program and significantly more brand value that they...
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