View From The Wing - Is United an Airline or a Credit Card Program?

Discussion in 'Blogstand' started by BoardingArea, Jan 29, 2013.

  1. BoardingArea

    BoardingArea News Feed

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    This is a bit of a long question, but it boils down to why in the world are these airline and bank relationships so close? Why does it seem like co-branded credit cards are the tail that wags the dog in the frequent flyer universe? Chris B. said, [H]ow does an airline decide which financial [...]
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  2. uggboy
    Original Member

    uggboy Gold Member

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    The same could be said for many hotel chains too! ;)
  3. Isn't this just like getting naming rights to stadiums. It is all about exposure to CC users and I would assume 95% of airline tickets are paid for by CC. I assume the CC Company pays the airline for points bought and and "naming rights". In some cases the CC company/bank commits to buying a fixed minimum amount of FF miles/points from their host/sponsor.

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