View from the Wing - Here’s What Happens When a Blood Bank Takes Marketing Cues from a...

Discussion in 'Blogstand' started by BoardingArea, Jun 9, 2014.  |  Print Topic

  1. BoardingArea

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    Frequent flyer and frequent guest programs don’t have the only loyalty currencies that devalue. So – it seems – do blood banks. And it turns out they even use the same marketing language to explain their changes. The second paragraph below is priceless. Blood bank points expire,...
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