View From The Wing - And the Award for Worst Frequent Flyer Program Name Goes to…

Discussion in 'Blogstand' started by BoardingArea, Jun 19, 2013.  |  Print Topic

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    Lucky thinks new Star Alliance member EVA Airways’ frequent flyer program has the most horrible name out there — Infinity MileageLands. And it is, no doubt, a bit bizarre and probably the result of a bit too literal translation from Chinese. That’s something that gets brands in...
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