View From The Wing - And the Award for Worst Frequent Flyer Program Name Goes to…

Discussion in 'Blogstand' started by BoardingArea, Jun 19, 2013.  |  Print Topic

  1. BoardingArea

    BoardingArea News Feed

    Messages:
    73,877
    Likes Received:
    463
    Status Points:
    20
    Lucky thinks new Star Alliance member EVA Airways’ frequent flyer program has the most horrible name out there — Infinity MileageLands. And it is, no doubt, a bit bizarre and probably the result of a bit too literal translation from Chinese. That’s something that gets brands in...
    ©View From The Wing, a BoardingArea Blog

    Continue reading...
     
    BoardingArea, Jun 19, 2013
    #1

Share This Page