I'm booking a trip LAX-MAD which prices out at around $771 ai -- via DFW so I can get the deqm -- and using VIPs so I'll be in business on the 763. I can add the Hesperia Madrid hotel which goes for about $170 a night for 36000 miles or about 1.4 cents a mile. I'll earn about 40K miles on the trip as an Exec Plat. Question: Is this one of those times when using miles is worth it? Does everyone have their own standard of what a mile is worth with respect to earning and to spending? I'm trying to find a worthwhile gauge of what a mile is really worth to me. Obviously, I'm not "earning:" any points with this hotel stay, which is a factor. As always, any input is much appreciated.