US Airlines’ Hopeless Attempts to Invest More in Wine

Discussion in 'Blogstand' started by BoardingArea, Apr 15, 2015.  |  Print Topic

  1. BoardingArea

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    With airline profits up, competition heats up on more than just schedule and price. Airlines are focusing more, or at least promoting more, their investment in soft product areas including wine. It's an expensive game, and one which US airlines are likely to lose -- not just against foreign rivals, but also when judged against their own goals. Here's why I believe the reality won't match the rhetoric, and that there are far more fruitful areas for their to focus on. Continue reading US Airlines’ Hopeless Attempts to Invest More in Wine...

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