UnRoadWarrior - RMF and CLV – Wharton marketing professor defends Delta’s mileage changes

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    RMF: Recency, Monetary value and Frequency CLV: Client Lifetime Value These are two of the technical terms that Wharton Marketing professor Peter Fader uses in this excellent interview to explain Delta’s changes to their mileage program. As you may have heard by now, Delta is switching to a new...
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