United's New PS Ad...Not A Fan!

Discussion in 'United Airlines | MileagePlus' started by EyeOnTheSkies, Jun 30, 2013.  |  Print Topic

  1. EyeOnTheSkies

    EyeOnTheSkies Silver Member

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    Never thought I'd say this but I miss Kaplan Thaler (CO's old agency) aka. What's Merging Isn't Nearly As Important As What's Emerging and You're Going To Like Where We Land. Those campaigns are brilliant by comparison. It seems like the new one is trying to evoke the feel from UA's It's Time To Fly campaign, which was amazing and fails in doing it in every possible way. Also...the tagline, it's like travelling internationally..?? Pretty sure people don't think of TPACs and TATLs as luxurious experiences. I'd argue not enough people have flown flat beds to compare it.
     
  2. ssullivan
    Original Member

    ssullivan Gold Member

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    Yeah, I saw this earlier and thought it was really cheesy and not something that identifies well with most passengers. However, they are trying to reach a specific target market here that does pay for business/first class travel on transcontinental and international flights.
     
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  3. Captain Oveur
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    Captain Oveur Gold Member

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    Yup, kinda like the 787 campaign.


    Why not try an all-encompassing campaign? One that makes people want to fly United again, regardless of route?

    They're spending money promoting an inferior product.
     
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  4. canucklehead
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    canucklehead Gold Member

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    I think the ad was pretty <meh>some!
     
  5. LIH Prem
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    LIH Prem Gold Member

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    "a delicious 4 course meal"

    hahahahahahahaha

    have they even tried their own food?
     
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  6. canucklehead
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    canucklehead Gold Member

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    I will admit, they do try sometimes! I ordered beef tenderloin (just lightly heated so it was still moist inside) and the first time it came to me harder than a hockey puck. The Purser apologized and asked me to test it. When I couldn't put my fork in it, she looked at me and asked if I wanted another one. I think the look I gave her was an affirmative.

    Second one came back less puck, more beef, but dry dry dry. She came back with a third, same as second one, but also added the chicken just in case. I have never seen chicken so dry, one taste and gave up.

    So lets see, 3 beef tenderloins and one chicken......does that count as a 4 course meal! :p
     
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  7. dhammer53
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    dhammer53 Gold Member

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    I miss the old 7 sixty 2's.
    I miss the original P.S.

    I also miss pmUA. :(
     
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  8. Mapsmith
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    Mapsmith Gold Member

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    But that would involve a complete reassessment of the product. They would have to improve the product, improve the customer service aspects, and be a true service oriented business. That does not meet the bean counters plans.
     
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  9. Captain Oveur
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    Captain Oveur Gold Member

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    I think you're right.

    Honestly, with all the bad numbers coming from their SEC filings, not sure how UA is going to survive long-term (read: pay for all the new aircraft) without some significant change to their culture.
     
  10. HaveMilesWillTravel
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    HaveMilesWillTravel Gold Member

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    And that target market is watching TV commercials?
     
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  11. Captain Oveur
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    Captain Oveur Gold Member

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    Few people, let alone paying F travelers, watch ALL the commercials.

    Also, you're not going to put this TV spot in the middle of Glee or American Idol. You put it in Grey's Anatomy, CSI Albuquerque (or whatever city they're doing now), or live golf.
     
  12. chitownflyer
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    chitownflyer Silver Member

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    Another change we like, a great marketing campaign.
     
  13. IMRU

    IMRU Silver Member

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    I don't like this ad either, but I chatted with an advertising person I know who has recently started flying a lot. I asked her to compare the "ocean symphony" ad with this one. Her reaction: the ocean ad was going to win awards, but she couldn't tell what United was selling (other than the fact that they flew everywhere). For the other ad, she said "that ad is really boring, but I didn't know that United had flat beds from JFK, cool!" As much as I'd like an ad that makes me feel good about United, I suspect that United is trying to say to people "what you've heard about us isn't true."
     
  14. Captain Oveur
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    Captain Oveur Gold Member

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    I don't get that message from this spot.

    All it says is that there's a lie-flat seat from SFO/LAX-JFK, a 15" monitor and a sundae.

    I hope they don't think a sundae is what will turn United's image around.
     
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  15. goalie
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    goalie Gold Member

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    Bolding mine:. The way things are going at COdbaUA, who knows ;-)
     
  16. meFIRST

    meFIRST Silver Member

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    You folks should go on to TOBB several years back and look at the reaction people had to the old p.s product when it was first introduced. That's all I'm saying

    The only thing I will say though is the ad fails to capture some of the glamour of the old p.s marketing material, which advertised it as something special. The p.s ad makes the service seem so bland.

    Sidenote :

    Though I do also miss the old 767-200s and in particular the amount of room those planes had ( the footrests were plastic FCOL) but they were damn comfortable. Those birds flew SFO/LAX-JFK/BOS/IAD
     
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  17. dhammer53
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    dhammer53 Gold Member

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    UA flew one 7 sixty 3 JFK/SFO. It was an internationally configured plane. That meant extra legroom in C
    (Connoisseur Class). ;)

    dh
     

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