Never thought I'd say this but I miss Kaplan Thaler (CO's old agency) aka. What's Merging Isn't Nearly As Important As What's Emerging and You're Going To Like Where We Land. Those campaigns are brilliant by comparison. It seems like the new one is trying to evoke the feel from UA's It's Time To Fly campaign, which was amazing and fails in doing it in every possible way. Also...the tagline, it's like travelling internationally..?? Pretty sure people don't think of TPACs and TATLs as luxurious experiences. I'd argue not enough people have flown flat beds to compare it.