United will keep International First Class

Discussion in 'United Airlines | MileagePlus' started by EWR764, May 31, 2011.  |  Print Topic

  1. EWR764
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    EWR764 Silver Member

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    http://www.bloomberg.com/news/2011-...-keeping-first-class-cabins-after-merger.html

    No mention of specific routes, but this is the most concrete information I have seen to date. The carrier will keep a hybrid F/J/Y and J/Y strategy going forward, as has been widely predicted. Now, the question is, how will service levels be merged?

    As with Economy Plus, the rumors of this product's demise have been greatly exaggerated! :D
     
  2. JohnDeere19
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    JohnDeere19 Gold Member

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    Great find. I imagine some of the routes must be a nightmare for this merger.
     
  3. Mackieman
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    Mackieman Gold Member

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    I dunno, it may be all a matter of perspective. The new UA has a benefit that none of us do: data. They know exactly how each route on each aircraft for each flight performed, and they can make educated guesses about what route should be operated by a particular aircraft from that. That, to me, sounds like a great opportunity for UA.

    But I have a feeling the number of international F seats is going to be spread across SFO, EWR, ORD, and IAD, and the Asia flights operated out of IAH.
     
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  4. rggale
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    rggale Gold Member

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    Will be interesting to see how they manage the dozens of equipment types now. Totally a 180 from what COs Methodus Operandi was pre-merger (which was a great system IMHO).
     
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  5. sobore
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    sobore Gold Member

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    Based on this decision I would assume that a fair number of people actually do pay for international F on UA. I wonder what percent of F is actually paid for?
     
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  6. EWR764
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    EWR764 Silver Member

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    True, and also for the fact that it is a kickass driver for paid Business fares that can SWU up to First. UA Business is good value for high-volume international travelers who earn upgrade instruments and can apply them to confirm three cabin F.
     
  7. SeaRaptor
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    I can see them operating 3-class birds to Asia from anywhere, and to Europe from the West Coast. The other European routes (from IAD, ORD, IAH, EWR, etc.) are typically less than 9 hours going over (sometimes as short as 6.5), which seems like a waste for full-price F.
     
  8. Black Cloud
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    Black Cloud Gold Member

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    It's not so much the length of the trip, compared to the markets served.

    An F cabin will probably make an appearance on business heavy CO routes like IAH - AMS with high oil traffic and EWR - ZRH for banking.
     
  9. Wandering Aramean
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    Wandering Aramean Gold Member

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    This one is already announced. It took over an aircraft from IAD-CDG, a route that apparently has much lower paid F demand. Not too surprising, really.
     
  10. Infinite1K
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    Infinite1K Silver Member

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    Nice find.

    It is interesting that SMI/J sees value in United's name and decided to keep it, but cut out the logo.

    For most people the logo and the name go hand in hand :confused:
     
  11. Travelsavant
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    Travelsavant Gold Member

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    Great news that they are keeping 3-class for INTL markets...hope SYD is one!
     
  12. Black Cloud
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    I'd argue most people don't care.
     
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  13. EWR764
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    I just don't see how this is so incredibly difficult to understand:

    (emphasis mine)

    With today's announcement, we have confirmation that two of the most important, tangible aspects of the legacy United product are going to be a part of the merged airline's future. Will the bellyaching over the logo ever end?
     
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  14. colpuck
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    colpuck Gold Member

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    What interests me are the cities with overlap. EX LHR, you get BF out of IAH and EWR and UA Business out of the UA hubs. They both are the same price, but most people wont know to fly the CO planes over the UA planes on the J fares.
     
  15. Scottrick
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    Scottrick Gold Member

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    Using a "U" for a logo makes sense for a company called "United." Delta uses an actual delta; American uses an eagle, the national bird; Alaska uses an Alaskan Eskimo. The CO globe made sense for Continental because you can imagine continents on the globe. But what connection is there between the globe and United? None I can think of. I am not so attached to the tulip as some, though I would have liked it to stay. I am more upset over what they replaced it with because they took something that made sense and replaced it with something that did not.
     
  16. goalie
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    goalie Gold Member

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    Ya think, Jeff? Now give me back my pillow in first class you cheapskate :mad:
     
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  17. wombat18
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    I dunno. I don't think there's that many paid F customers going that route. Plus, they make much of their LAX-SYD money on freight, don't they?
     
  18. EWR764
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    What do you make of the AT&T logo? The Chevrolet logo? JPMorganChase? Nike?

    I don't think there is any rule that a good corporate logo has to meet some subjective criteria of "making sense". The logo reflects the new entity's mission: to incorporate aspects of both predecessors into a new global carrier.
     
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  19. Travelsavant
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    Possibly not but a lot of full fare biz pax who use their hard-earned SWU's on that route.
     
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  20. Wandering Aramean
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    Wandering Aramean Gold Member

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    But is that really a sufficient justification for keeping a product? Especially when many of those "full fare" biz pax are on corporate contracts that yield anything but full fare rates?
     
  21. Scottrick
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    Scottrick Gold Member

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    I don't mean to suggest that all logos have to make sense. I'm just saying that the new combination of name and logo from different companies doesn't make sense. If you start out with something that doesn't make sense, that's fine. But to go from something that makes sense to something that doesn't seems odd. The idea that the combining half of each company automatically makes the new one better is stupid. You have to pick and choose the pieces with discrimination.

    Smisek said that they went with the UA name because it has better recognition, while few people know about CO. So why keep the CO logo? Because they already had the UA name and so they needed to fill in the other half from the CO side? Does the CO logo have better recognition than the UA logo? I haven't heard any good explanation of why they took half from each company. The implication is that each company had a bad logo/name combination before since they couldn't keep either one intact.
     
  22. rggale
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    rggale Gold Member

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    Uniting the globe? Works for me...
     
  23. EWR764
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    Or that choosing one in a wholesale manner creates the illusion that the surviving brand usurped the other, which could easily have unfavorable morale repercussions. Regardless of how you feel about execution and decisions made since the merger, the branding truly is a hybrid (for better or worse).
     
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  24. Wandering Aramean
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    Maybe for all the business CO had in Latin America where no one speaks English?? ;)

    Seriously, though, there are certainly markets where the CO brand also has some value. And there is absolutely some value in trying to keep the employee morale up by melding the two.
     
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  25. craz
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    craz Silver Member

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    I thought it would remain but not in all mkts

    A big problem will be when they will need to do an equip swamp and the available bird doesnt have FC. lookout
     
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