United Airlines has never won a race to the bottom in its corporate lifetime. Customers in United's key markets typically enjoy greater competitive choices than captive passengers at other airlines, and thus good service has been a prominent feature in every successful time period of the United story. In this regard, Delta laughs every time United engages in a significant product degradation in an arrogant attempt to find an elusive financial stability. While Delta recently expanded complimentary alcoholic beverage offerings on longhaul flights, United defies the industry -- competitors and joint venture partners alike -- by removing complimentary beer and wine from Transpacific and intra-Asia flights effective January 1st. Marshal Jeff Jong Un is well advised to immediately change course away from this disgraceful path to permanent inferiority for what should be the world's leading airline.