Prior to my applying for the new and exciting Chase Sapphire Reserve (CSR) visa, I had only applied for 1 credit card in 24 months, and even then the application was a trade of sort because I had canceled the HH Citi Reserve visa due to some shenanigans to acquire the no-fee HH Citi visa instead. This means that I am generally immune to getting excited about loyalty cards no matter how much they are hyped (viz. the much touted Citi Prestige card, which elicited only a big yawn)…that is until the CSR was launched! The reason I was excited by the CSR more than I have ever been by any loyalty card is that it immediately dawned on me that the CSR and UA MileagePlus in combination would make playing the loyalty game for me a one-stop shop, and the thinking went something like this: I would purchase all my tickets with the CSR at united.com and get 3 URs/$, which would go into my CSR account. In addition, all my everyday spend would be charged to the CSR [* see addendum below for a caveat], which would earn me yearly loads of additional URs, especial since “travel” and “dining”, which earn 3URs/$, were broadly defined (**see footnotes). For instance, all my many, many taxicab rides in NYC would now be considered “travel” and would thus earn me 3 URs/$. I know this because here’s an entry in my CSR account for a taxi ride: Rewards earned with this transaction + 3 Points per $1 earned on travel: 35.28 Also, I purchase a metro card for unlimited rides each month for $117.50, which is also payroll tax-deferred as a “commuter tax”! This will contribute $117.50 *3 = 353 URs/month or 4230 URs/yr, steadily by simply doing what I would have done anyway. [*] Addendum: another way the CSR and UA MileagePlus in combination can really rock is for those who also carry the Chase United Club card, which earns 1.5 UA miles/$ on general spend, to pair it with the CSR! That the UC card earns 1.5 UA miles/$ on all non-UA purchases had skipped my mind until a poster asked below why I would not get a card that earns more than 1point/$ on general spend to avoid leaving points on the table. To me that was not a good enough reason to get yet another card because my non-bonused spend amounts to chump change. However, since I already had the UC card, why not pair it with the CSR to have it "mop up" my chump change and convert it to UA miles at 1.5/$, without having to get another card? At the same time, the airline tickets that I would purchase with the CSR, which would already have earned me 3 URs/$, would lead to actual flights, mainly on UA and mostly to intl destinations, which would earn me loads of UA flight (redeemable) miles, just like I am earning now. On the redemption side, I would continue to redeem most my flights using only UA miles as I do now, leaving my URs to build up and accumulate in my CSR account for a whole year. Because I would have loads of URs when I get ready to redeem, and URs transfer to, among other programs, Marriott Rewards points and HGP points, I would be able to top off those accounts to redeem stays where previously I have had to purchase points! Some may ask: “How about your #1 program, Hilton HHonors?” I don’t care about that. HH points are so easy to earn loads of, I have never needed to top off that account as I have my MR or HGP account, in which I do not earn significant points, but like to redeem points for stays at their hotels when that would give me better monetary value than HH or I travel to a city that does not have a Hilton presence (e.g. there are no Hilton hotels in Ho Chi Minh City or in Siem Reap, one of my favorite destinations, but there is a great Park Hyatt in each of those cities). And, la piece de resistance is that for some of my travel within Asia, I would be able to redeem premium tickets on SQ with my URs as a Krisflyer member [just signed up after getting the CSR!], completely bypassing UA, through which getting award tickets on SQ has become so useless I have not flown with this great *A carrier in the last 2-3 years while in SE Asia. TG, which ain’t bad, has been it! Of course, there will also be the option to redeem UR points directly for airline tickets (UA, SQ, etc) or hotel stays as "cash", which may even be better because I would get a redemption value of 1.5 cents/point, and because it is a "cash" transaction, I would also earn both elite-qualifying and redeemable hotel loyalty points or airline miles!!! Because of the preceding, I've dropped the number of credit cards in my wallet from 11 [all of which I once memorably left and lost in a cab at HKG] to just 3, after being approved for the CSR:  The CSR for virtually everything but paying for stays at HH or MR hotels;  my Chase ATM card for quick cash; and  the Business Platinum Card from American Express just in case I need, e.g. facetiously, to purchase a “Dutch Master” painting at an auction and I need more dough than I would have in any of my visa accounts [the AMEX Biz Plat has no set spending limit, although I am sure there is one that’s known only to AMEX.] Already, I have accumulated 120K UR points in my CSR account [I never before had a card that earned UR points], which include the 100K signup bonus and the spend that I have charged to it so far. And to meet the CSR’s minimum spend, I purchased for just under $4k, a United GlobalFirst ticket [LGA-ORD-PVG/HKG-ORD-LGA] for my upcoming Year-end Asian Escapade(tm) [click to see the "anatomy" of that now annual event], which will not only get me the PQMs and PQDs I need to requalify my 1K status, but will also earn me 47,311 United flight or redeemable miles. So, in support of my model, I have ALREADY earned for the same spend on the CSR about 20K URs and 47K UA flight miles…in one month! Who needs multiple loyalty cards when one can accomplish so much with just one card, a transferable points currency and the "right" loyalty programs?! **Spend Categories that earn 3x URs/$ as defined by Chase: Travel - Merchants in the travel category include airlines, hotels, motels, timeshares, campgrounds, car rental agencies, cruise lines, travel agencies, discount travel sites, and operators of passenger trains, buses, taxis, limousines, ferries, toll bridges and highways, and parking lots and garages. Exclusions: Please note that some merchants that provide transportation and travel-related services are not included in this category; for example, real estate agents, websites or owners that rent vacation properties, in-flight goods and services, on-board cruise line goods and services, sightseeing activities, tourist attractions, merchants within airports, and merchants that rent vehicles for the purpose of hauling. In addition, the purchasing of points or miles does not qualify in this category. Dining - Merchants in the restaurants category are merchants whose primary business is sit-down or eat-in dining, including fast food restaurants as well as fine dining establishments. Exclusions: Please note that some merchants that sell food and drinks located within larger merchants such as sports stadiums, hotels and casinos, theme parks, grocery and department stores will not be included in this category unless the merchant has set up such purchases to be classified in a restaurant category.