The previous program of Tropicana Juicy Rewards program which offered discounts to various events and attractions ended Feb 28th and the new one began march 1st. If you have points from the previous program, they can be used in the new one, which offers 6pts per eligible purchase. Although there are not many offers at present, they do allow you to continue donating to their RainForest preservation initiative (Rescue the Rain Forest). What's new in the Program is the benefits of the different tiers (based on points accrued). Offers include free online photobooks, music downloads (@ Bronze), free golf passes, dance lessons (@Silver), spa services, maid services (@ Gold level). They even have a suggestion box for new rewards -- I suggested they offer trades of Juicy points for mileage transfers, or e-certs to airlines.