Travelers get stingier with their loyalty

Discussion in 'General Discussion | Travel' started by sobore, Jan 20, 2013.  |  Print Topic

  1. sobore
    Original Member

    sobore Gold Member

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    http://www.courier-journal.com/usatoday/article/1566420

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    How loyal are travelers to airlines or hotels? Not much, a new survey by Deloitte says.
    Just 8% of travelers surveyed in October by the professional services firm say they're loyal to the same hotel brand. Only 14% say they're loyal to the same airline.

    The findings don't bode well for hotels and airlines, which invest millions to attract and reward travelers with their frequent-flier and frequent-guest programs in an effort to attract return customers.
    "The current environment for building loyalty really isn't creating long-term sustainable loyalty," says Adam Weissenberg, vice chairman and U.S. leader of Deloitte's travel, hospitality and leisure sector.
    Price, comfort and service are driving decisions more than loyalty programs, the survey of 4,000 travelers to be released on Tuesday finds.

    Read More: http://www.courier-journal.com/usatoday/article/1566420
     
    foxberg likes this.
  2. foxberg

    foxberg Gold Member

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    I hope Hotels and Airlines would read this report really carefully before deciding which promos to cut down on for any given Q. The moral here is very simple: you don't give something to us, we don't spend with you.
     
    FlyerTimH likes this.

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