that is the question... well, sort of. Since Jan 2011, I have gotten the SW card, Continental, United, Amex Plat, Amex SPG, and the AAdvantage card, and most recently the Cap1 venture card all for the sweet deals that's been talked about on here and several blogs. Now, I see the offer for the 100k BA card and I guess my question is, is this worth it? I live in Tampa and my trips would primarily be to Europe or Japan. More often than not, when I fly to Japan, I fly Delta or United/ANA. So, I have never flown British Airways and aside from American, it would seem extremely rare that I would fly any of the One World alliance airlines (maybe JAL but again, not sure). So, having said that, is it still worth going after this? In other words, is 100k miles really worth chasing regardless of whether you think you'll fly the airline or not just from the sheer volume perspective? Or is this around the time I should be more selective? Any feedback would be appreciated.