Maybe people can toss in their experiences. I've found that at many hotels, particularly Sheratons, that if you are gold you will need to ask to be upgraded to the club lounge floor. Many hotels will usually bump you up to a deluxe room, which is nicer than the traditional room... but they will sometimes not upgrade you to the club level. I'm guessing this is so they can make more money. I know of a handful of hotels that do not like to automatically give these out for golds so they can make money on internet charges and do not have to give a free breakfast. Sad, but I can't think of one time I haven't been upgraded without asking when their is availability.